Digg is a social news website based on user-generated content in various topics. The site does not produce content, and users do not upload content but only "links" to external content. The website allows users to submit "links" regarding the news and items from around the Internet, while registered members can rate and comment on the stories submitted. The rating on the site can be positive (digg) or negative (bury), and can be rated in accordance to the stories submitted by the users, or in accordance with the reactions of users. The site operates with a confidential algorithm that calculates the total positive and negative votes, as well as the geographic distribution of voters and ranks stories accordingly. Stories with the highest ratings score appear on the front page, and naturally get much more traffic. The site also manages the rating of users which is based on various parameters (such as rating the items received which were submitted on the site). Many users (refreshers) are pending for updates to popular sites so that they will be credited for the first digg.

Digg's Crowdsourcing

The fundamental assumption behind the site is similar to that of any crowdsourcing model: The wisdom of the masses will provide new stories that are more relevant, interesting, or informative than anything chosen by a select few users[1] .Digg uses both sides of crowdsourcing – Wisdom and Labor. The Labor side would be 'A user wants to get a story promoted to Diggs' home page, so he will scour the internet for something that is cool, hoping that it hasn't been submitted before and he will make an effort to submit it'. From that point on, crowdsourced wisdom decides whether or not it should be promoted to the front page[2] . Digg uses crowdsourcing in different ways all over the site. Users can dig up and burydown comments. It fully involves the community, and leverages crowdsourcing in a way that keeps the community active. Users create discussion content. It doesn't really matter who you are or where you come from – what matters is whether you produce the best work. Digg is a leveled plain field and everyone has an equal chance of hitting the front page.
Digg Me


Facebook connect: The Digg integration with Facebook connections allow users of Digg and Facebook to connect their accounts. When a Facebook account is connected to a Digg account, Digg articles can be easily shared in the user's Facebook page.facebookconnect.jpg
Digg iPhone Application allows users to browse, share, dig and bury a story on Digg. This functionality makes the site more interactive and viral. The virality is leveraged on the crowdsourcing of comments, in the same way that votes works for Digg.

Digg Dialogg allows Digg users to submit questions to notable leaders and luminaries. Rather than editors or journalists, the Digg community decides the most popular questions to be posted in the interview[3] .digg-dialog.jpg

See Also

How eBay leverages the CrowdsourcingHow Threadless leverages the Crowdsourcing

External Links

Official site


  1. ^ David Chen (2010-10-08) Digg's Recent Bans and the Limits of Crowdsourcing. mashable.com.
  2. ^ Paul Douglas (2010-03-13) Digg design director talks up crowdsourcing. techradar.com
  3. ^ "Digg.com". Digg.com.