1. General Description.
The Google Wallet is on line payment application developed by Google and launched in September 19, 2011. Google Wallet is an innovative mobile marketing tool that allows its users to store credit cards, loyalty cards, , and redeem sales promotions on their mobile phone. The application is linked with Google Offers, which is an application that tracks deals on products and services at local or online businesses.


2. Service description.

The application provides two type of services:
  • Paying in store by tapping the phone
The Google Wallet mobile application transforms a phone in a wallet. It stores credit cards and offers on the phone. When you check out at brick-and-mortar stores that accept Google Wallet, you can pay and redeem offers quickly just by tapping your phone at the point of sale. Prior to this you must choose the credit card that you want to use.

  • Paying online by signing in (for computers and tablets)
The Google Wallet online service lets you carry your wallet on the web. It securely stores your credit cards online. When you checkout at online merchants that accept Google Wallet, you can quickly pay by signing in.

3. Business Model
Google won't charge users nor merchants for access to wallet, and plans to make money from the wallet by offering sponsored ads to their users.

The new app Google Shopper will push two types of offers to a user's phone where Google Wallet is installed:
  • Daily updated offers, which allow the user to see a single offer redeemable for discounted goods or services in their area.
  • Nearby offers, which allows the user to see a list of offers in several categories ( Eat' and 'Play') that nearby businesses have published through Google Places.

The Google Wallet was designed as an open-platform. Payment networks, carriers, and banks have been invited to join and participate in the system in order to contribute to its growh nation wide.

4. Security

Google Wallet uses near field communication (NFC) to make secure payments fast and convenient by simply tapping the phone on any PayPass-enabled terminal at checkout. Additionally, the Google Wallet stores encrypted user information on a computer chip called the Secure Element and requires an additional pin to activate the antenna of NFC chip.

5. Current Use.

Currently Google Wallet is available at over 140,000 merchants across the United States

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